‘We live in an incredibly generous community’

Published: Wednesday, December 25, 2013 at 03:34 PM.

“They can see a need is being fulfilled,” Skinner said. “It’s an easy sell. It’s not a tough sell at all.”

News Herald Editor Mike Cazalas agreed.

“Last year at this time we were looking at a sizable shortfall and while I knew we'd somehow reach our goal I wasn't quite sure how. We scrambled and appealed, our readers responded and we hit the goal with an extended deadline,” he said. “This year, by involving the public earlier than usual with the meet-and-greet and emphasizing how much we needed everyone's help, we hit the goal earlier than I remember doing in years.

“But all we did was open the discussion, the people who make this a success each year are the ones who opened their hearts and their wallets and because of that thousands of people enduring hard times will have a better Christmas.”

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