Future grants will be paid with advertising vouchers, not cash

Published: Monday, July 22, 2013 at 06:47 PM.

The TDC members also heard a report from Lopez on attendance at the Panhandle Watermelon Festival, which was held June 28-29.

“The attendance at Friday’s concert event was estimated at 3,500,” Lopez said, “which is tremendous considering the weather.” Numerous people booked hotel rooms and stayed for Saturday’s events, and the Washington County Agricultural Center auditorium was packed for the Watermelon Auction and the concert by the Grammy Award-winning bluegrass group Dailey & Vincent. “People were standing along the walls because there were no more seats,” Lopez said.

The Watermelon Festival’s Facebook page also received a record number of visits, getting up to 20,000 hits a day during the week leading up to the event.

The Festival’s web page received 439,000 hits in the three months prior to the event, and the county web site’s visits also increased in June due to the Festival, posting 1,518 visits with 1,300 of those clicking through to the Watermelon Festival page.

“The rebranding, and the shift in focus they have done with the Watermelon Festival has done wonders for the event,” Lopez said.

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