Future grants will be paid with advertising vouchers, not cash

Published: Monday, July 22, 2013 at 06:47 PM.

CHIPLEY — The Washington County Tourist Development Council approved the new method of providing advertising, not cash, to local events during their workshop and meeting Monday at the Chamber Building in Chipley.

The decision was not unanimous, with Mary Richmond voting against the change. “I don’t have enough information,” she said.

Three council members, Richmond, Elizabeth Henderson and Mark Hess, joined the meeting via conference call so the TDC would have a quorum.

From now on, when events such as the Panhandle Watermelon Festival apply for TDC assistance with promotion, they will be awarded that assistance in pre-purchased bulk advertising, Administrative Assistant Heather Lopez said.

“This will save the council money,” Member Ted Everett said. The switch from cash to advertising will also make the process simpler and more transparent, Everett said. “The event representatives will have radio and print advertising to choose from, and the TDC will be there to give them advice as to which station or media is more appropriate for their event.”

Richmond questioned the amount of money the TDC planned on spending for advertising. “I don’t think we should spend $80,000 on advertising,” she said.

Everett said $80,000 would represent the entire annual budget of the TDC. “We’re talking about spending $10,000 a year on bulk advertising,” Everett said.

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