TDC considers flexibility in advertising grants

TDC considers flexibility in grant awards

A pit bull prepares to compete in the pulling contest at the Sunshine State APBTC contest in Wausau in March, 2012. The annual event draws hundreds of visitors to Washington County.

Published: Tuesday, November 19, 2013 at 04:55 PM.

CHIPLEY — A Wausau-based Pit Bull Terrier dog show brings hundreds of visitors from out of state, and the Washington County Tourist Development Council wants to help keep that tradition going strong.

Sheree Folmar had withdrawn her application for a grant from the TDC after attending the council’s recent Event Planner Workshop due to the council’s new policy of providing local radio advertising instead of advertising funding.

“She brings in people from all over the country, and her best advertising is the national trade magazine,” said Heather Lopez, executive director of the TDC, during Monday’s meeting at the Washington County Chamber of Commerce building in Chipley. “If she advertises locally, there may be some local people who come by to see the dogs, but her main audience comes from out of state.”

Folmar said the local radio would not be very useful for her event so she withdrew her application.

Lopez said last year the American Dog Breeders Association dog show Folmar hosts is called the Sunshine State American Pit Bull Terrier Club (APBTC) and the event drew enough people to fill up motels in Chipley. “The only reason all the motels were not full was that some of them have a ‘no pets’ policy, so people were sent to Bonifay,” Lopez said.

“Now wait a minute,” said TDC board member Ted Everett. “This is a multi-day event that is bringing heads in beds, which is exactly the kind of thing the TDC is here to support.” Everett suggested the TDC help Folmar with advertising in the national magazine as well as offer some local radio advertising.

“We have to be flexible with our thinking, we don’t want to have our policies written in stone,” Everett said.

1 2

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

▲ Return to Top