Community South’s Emmy winning commercial wins second national award

CSCU Lending VP Kenny Ray Mitchell

CSCU Lending VP Kenny Ray Mitchell

Published: Wednesday, April 16, 2014 at 05:51 PM.

Chipley, FL - Community South earned a national “Best of Branding” Diamond Award from the Credit Union National Association (CUNA) Friday, March 14, for their promotional video, “Fish for the Future,” a short film set at Blue Lake Park in Washington County and starring Chipley natives Jerry Campbell, Kenny Ray Mitchell, and Brady Mitchell. The video was written, directed, and produced by The Pod, a Tallahassee-based marketing firm owned by former Chipley resident, Samantha Finch Strickland.

The video has already been recognized with an Emmy® Award from the National Academy of Television Arts and Sciences (Suncoast Chapter) in November 2013 and continues to impress judges and audiences with its timeless message: “All great things have small beginnings.”

“This video embodies the spirit of our brand and celebrates the smiling faces and beautiful places we serve,” said Jan Page, CEO of Community South Credit Union. “I’m proud for the credit union to receive so many accolades for a video that spotlights our community, and I’m proud of the team that made it happen.”

That team included two hometown girls, Samantha Finch Strickland (executive producer) and Amanda Finch Broadfoot (screenwriter), daughters of Chipley residents, Ronnie and Nancy Finch. With more than 100 video productions under their belt in the past couple years, Strickland says this video carried special weight for the sisters from the beginning.

“We’ve been members of Community South since we were kids,” Strickland said. “And the Blue Lake Park restoration is one of the legacies my dad left behind from his 8-years as a County Commissioner. Paying homage to our credit union, our hometown, and our father will always be a career highlight.”

Community South also won a national “Best of Retail Merchandising” Diamond Award from CUNA for the redesign of the credit union’s Chipley headquarters.

Community South Credit Union was founded more than 50 years ago as the Department of Transportation District 3 Credit Union and is owned by its more than 7,500 members.

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