Changing the world, one bar at a time

White Oak Organics

Rob Carreiro and his family hoping to change the world with their homemade organic soaps.

Cecilia Spears
Published: Friday, April 18, 2014 at 12:47 PM.

PONCE de LEON — At first Rob Carreiro, resident of Ponce de Leon, created his own soap to improve his quality of life but then it grew into a passion grew as he found out that he could not only help himself but he could help others.

“After a history of battling with skin care and trying to figure out ways to improve my skin’s condition, I formed a company in 2012 called Whiteoakorganics,” said Carreiro. “It’s my second time around after a successful 27-year career in the military and during my Air Force tenure, I had been issued every cream and steroid possible to clear uppsoriasis and eczema. Nothing worked and the more I read, the more intrigued I was over the health of my skin.”

During the course of his studies in skin care he said he came across a chimical called sodium lauryl sulfate that seemed to appear in the list of ingredients for most daily body products and hair care.

“I found that many of the commercial producers use this chemical as a lathering, foaming agent and this tricky chemical gives one the optical illusion that the product works wonders on your skin and hair because of its luxurious lather, however, it’s really stripping the skin of all natural moisture,” he said.

“Sodium lauryl sulfate is actually used as a degreaser, which shows you how strong and powerful this chemical can be. Many are fooled, as they think it leaves their skin squeaky clean but most of the natural glycerin is stripped from commercially produced soap and, thus the moisturizing is removed as well.”

He explained that for many people, dry skin can be a common problem and the soaps commonly used by the average consumer “may very well be the quiet culprit.”

After switching to natural and organic soap, he said his skin no longer requires a “bevy of prescription ointments and fancy creams.”

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