FSU leads nation with retail education program

Published: Saturday, October 20, 2012 at 01:01 PM.

Langston said that according to her research, Chipley alone generates $169,785,000 annually in retail sales, with 40 percent of that amount being spent on general merchandise. One in four jobs in our economy are found in retail, she said.

“That is the kind of impact retail has on our economy,” Langston said. “so it is important to keep our students and faculty up-to-date on the industry.”

Langston also discussed the “Millennial Generation,” those born between 1980 and 2000, and their impact on the workplace.

“This is a huge generation coming up, and they will change our economy,” she said. Langston also said the Millennial Generation’s reliance on technology not only changes the way members of this group shop, but the way retailers present merchandise to attract these customers.

“They like shopping solutions, they want decisions made for them,” Langston said, using outfits – complete ensembles including everything from jewelry to clothing to shoes — as an example of Millennial marketing. Millennial shoppers look for an experience as much as an item, and they want to be able to checkout quickly.

“This is the generation that taps its foot while waiting on the microwave,” Langston said, jokingly.

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