CHIPLEY - Washington County Tourist Development Council is eyeing it's future in it's new strategic plan.
The TDC met Thursday in a special session to discuss the strategic plan. While the bulk of the conversation was in regards to updating language, it was evident the council was concerned about centering it's objective on economic impact and broadening its tourist base.
"If we get a chance to work with any county within the Northwest Florida rural areas, that's what we should do - to attract new visitors from any Northwest Florida beaches," said TDC council member Ted Everett.
"We want a greater opportunity," TDC Chairman Bill Maphis added.
The TDC has been anchored in bringing tourists from Bay and other coastal counties. A recent report showed the bulk of Washington County visitors are day-visitors and seek spontaneous activities.
While there weren't a lot of changes to the 2015-2018 Strategic Plan - which was the guiding document for the new one, TDC Director Heather Lopez reminded the council that social media and user generated content play a major role in promoting the tourists attractions for the area.
The TDC will meet again for a special meeting at 10 a.m. Thursday, Aug. 2. The next workshop and meeting will be held 10 a.m. Thursday, Sept. 13.