Toadlick Festival goes national

Published: Tuesday, April 15, 2014 at 12:59 PM.

“We are glad to see the quality of entertainment right here in Houston County and we certainly welcome all these visitors to our area,” Culver said. “We appreciate Chris for this gift of entertainment he has brought to his hometown.”

Last year’s festival helped Houston County have one of the highest sales tax collection months on record and accounted for the highest hotel occupancy rate in the city.

“Toadlick is very good for Dothan and Houston County, helping increase our sales tax collections, filling our hotels, and showing off what we have. You never know what might come from someone attending an event here. CEOs and others looking for opportunities to expand and grow their businesses are music fans too. You never know who is in the crowd.”

Dothan Area Chamber of Commerce President Matt Parker agreed, saying Toadlick is just one of a number of special events that brings people to Dothan.

“This event compliments the many activities underway, helping us gain exposure for our area,” Parker said. “The US-Chinese Symposium provided international exposure and the upcoming Women's Pro Classic adds to the international flavor. We’ve got the Tri-State BBQ Festival this weekend. Toadlick completes the April schedule as we promote our area both domestically and internationally.

“The more traffic we gain with these type events greatly enhances our economic development efforts. We have always said, if we can get people to experience our community and business climate by visiting our area, they are sold! I think that is true.”

Toadlick is one of the largest BYOB festivals in the South. Beverages and food can be brought inside the festival in a collapsible cooler. Tickets can be purchased at Three-day general admission tickets are $109 plus tax. Tickets increase to $129 on April 15. Children 12 and under get in free.

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