The Harder They Come film showing comes to Panama City

Published: Friday, August 30, 2013 at 07:02 PM.

“I had a choice when I set out,” Henzell once said, “to make a film for Jamaicans or…for the rest of the world. I chose to make a film for Jamaica.”

In the end, the film’s impact was felt far beyond the Caribbean, introducing both Jamaica and reggae to the world while launching Jimmy’s music career to international success.  "I knew 40 years ago we had something special with the film. With the re-release of “The Harder They Come,” combined with my upcoming tour and recent Grammy win, I couldn't think of a better way to celebrate the past, present and future." says Jimmy.

To commemorate the 40th Anniversary, the film will be released theatrically in its fully restored and re-mastered version for pristine theatrical presentation, by IFM's long time distribution partner Xenon Pictures, who will be releasing a Blu-ray version for release later in 2013.

As a part of Syndctd’s 360-degree approach to re-launching the classic film to a new audience, a brand new merchandise line has been created with a fresh take on vintage artwork from the film.

Fans around the world will be able to purchase the clothing at select theatres, national retail outlets and online through the film’s newly revamped website http://thehardertheycome.com.

Syndctd also ran a very successful crowd-sourced poster re-design contest on Facebook, asking fans and artists to submit their own take on the original poster artwork.  The commemorative winning poster design will be displayed in theatres nationwide.

"We are honored to be working with Justine Henzell at IFM and Jimmy Cliff to re-release such a classic and historic film back onto the big screen,” said Syndctd Entertainment co-founders Philip Camino and Jonathan Chaupin. “Xenon’s newly restored version and the film’s unforgettable soundtrack will be an amazing experience for fans of all generations to enjoy in movie theatres around the world.”



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