Meeting Zig Ziglar

Published: Thursday, November 29, 2012 at 14:07 PM.

As only Zig can say, in that honeyed Southern drawl, “Son, I’m always rooting for you.”

As massive as Zig’s audience was, the publishing industry didn’t think him worth a shot when he wrote the book I found many years later in that furniture store, See You At The Top.  By then, Zig had been providing sales training to the Mary Kay Company.  Mary Kay Ash was such a devotee of his, Tom told me at lunch, that she told Zig that if he were to self-publish the book, she would buy the first 10,000 copies.  Those initial 10,000 sales mushroomed into millions upon millions of books, since Zig has now authored 26 books in all.

I had the extraordinary privilege of editing Zig’s last book Born To Win.  I’ve edited or coached hundreds of writers, and it was an uncanny, almost out-of-body experience instead of quoting Zig to people, talking directly to Zig, and making suggestions—how dare I?—to improve his manuscript.

It means the world to me that I was able to meet him face to face at lunch with just him, his two grown children who work with him, and me, and tell him that he made me a better salesperson, a better husband, a better father, a better believer, and a better man.

As I headed out to drive to the airport, Zig took me by the hand and cautioned me to drive carefully.

“After all, most people are caused by accidents,” he warned, with mock solemnity.

About Michael Levin



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