Duct Tape My Software And Hope For The Best?

Published: Wednesday, November 7, 2012 at 04:45 PM.

    5. If somebody told you to redesign your website: Odds are, that person is a web designer - NOT a web developer, and trust me, there is a huge difference between the two. A web designer is going to give you exactly what you ask for - the colors, the content, the buttons, the pictures - the exact website you tell him to build. A web developer is going to tell you honestly if and why you're wrong about all of those things. A developer is going to tell you that your bio is great, but it doesn't sell you. Or that your photos make you look like an alien life form. A developer is going to tell you how and why to build it this way. And let's be honest - if you knew the exact site you needed to have with the colors, content, buttons and pictures, you wouldn't need to hire someone would you?

If I want to build a house, I'm going to call a guy who builds houses, not a guy who paints them.

So, when is it time to redesign? If your site isn't selling, it's possible that tweaking the content, navigational tools or other elements will help. But before you decide a paint job is the answer, consult a web developer, who can provide an objective opinion based on quantifiable data.

When is it time to build anew? If your site is broken or outdated, it may be time to tear it down to the studs and start fresh, using all the new wisdom and whirligigs that have become available just in the past five years or so.

In either case, I suggest staying away from the duct tape.

About Joe Thomas

Joe Thomas is the founder and owner of Left Brain Digital (www.leftbraindigital.com), a web development company. He’s an award-winning web designer/developer with more than 18 years of experience in print and web design and development. Thomas' work became a major influence in graphic and web design in the "Y2K" era of the Internet's dot-com explosion.

1 2 3

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

▲ Return to Top