Duct Tape My Software And Hope For The Best?

Published: Wednesday, November 7, 2012 at 04:45 PM.

    4. You just woke up and decided to change everything for the sake of changing things.

    5. Somebody told you it was a good idea.

Here's a breakdown of those reasons, and whether or not a redesign is the solution.

    1. If the current site is broken:  Well if it's broke, you've got to fix it. And if it needs to be fixed, why use duct tape and glue? Building it correctly from the ground up is a smarter use of your money, and will most likely cost you the same thing - or less. And you can build it with the latest technology, optimized for search, easier updating and better functionality

    2. If the site is no longer effectively selling your product or service: Why repackage something that doesn't sell? A good developer will tell you why it's not selling - he just needs to look at the data. Let him show you why it's a lame duck, then have him give you the alternatives.

    3. If it's outdated and ugly: Well this is pretty self-explanatory but I will say this: I've seen a lot of "ugly" sites sell a lot of product; don't base your decision on ugly - that's a matter of opinion. I've told many people with ugly sites NOT to touch them. Hey, if they sell, who cares what they look like, right? Outdated is a different story. You can't compete with today's sites using outdated technology. Just ask MySpace

    4. If you just woke up and decided to change everything: Go shoe shopping. Buy a new hat. But realize when you call a web developer, you're not going to be happy with anything he does. You'll be wasting your money and driving some poor developer nutso for nothing.

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