Duct Tape My Software And Hope For The Best?

Published: Wednesday, November 7, 2012 at 04:45 PM.

The clients are different, but the question is always basically the same. Can you redesign my website?

It doesn't matter how the question is phrased, every time it's asked, I give the same response:

There is no such thing as a Re Design. It's true; a redesign of a website is simply a repackaging. It's taking the same content and putting it in a new dress. Or taking the same software or function and adding some make-up. Now seriously, why would you want to do that?

There can only be a handful of reasons to even entertain the thought of it:

    1. The current site doesn't work. It's broken, kaput!

    2. The current site is no longer effectively selling your product or service.

    3. It's outdated and ugly.

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