Does Your Online Presence Pass the Truth Test?

Published: Monday, December 10, 2012 at 03:43 PM.

What would they say about your online presence? Do you look like the real deal, or a potential cyber threat?

Here are some ways to ensure you pass the reality test -- and some missteps that will ensure you don't.

On social media:

• Real people have real friends and family among their connections. They can't resist sharing photos of their vacation, the newest baby in the family and their genius dog (not necessarily in that order). They have interests that may have nothing to do with what they're trying to market, and they comment about them ("I shot a hole in one today!") or share a photo ("Here I am buying everyone drinks after my hole in one today. That was the most expensive golf shot ever!") They also respond to all comments, even if it's just to say, "Thank you."

• Fake people generate mostly sales copy - "Buy my product! It's great!" They don't engage in conversation, they don't appear to have a personality - or friends or loved ones or hobbies, for that matter.

On your website:

• Real people have text that informs and entertains users while offering them helpful information. The copy is professionally written - no typos or other mistakes - and provides answers to anticipated questions. It's easy to learn more about you or your business and to find your contact information. Testimonials are from real people whose existence can be verified through a simple Internet search. They write blogs that are updated regularly and/or post articles with helpful information.



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